Robert at the Guitar Lounge is not joking when he says he aims to beat competitors’ prices. A lot of other shops only price match but in most cases Guitar Lounge is able to beat them. Swift responses on all my tedious queries as well, highly recommended! My most recent purchase from the Guitar Lounge is a Fender Tonemaster Deluxe Reverb amp. Called up late afternoon, Robert gave me a great price, paid up and the next day I turned up at the shop – the amp was already sitting there in sealed box waiting for me to collect. You can’t beat that kind of service, and knowing I can speak to a real person face-to-face if I run into any warranty issue in the future is priceless.